Wow, did this show ever sneak up on me, I don’t know how I’m just finding about it now, but yes, Undercover Boss Canada is happening and it starts next week!
Actually, upon reflection, I guess they couldn’t really announce the show, because that would essentially ruin the surprise premise of the series, so I guess it sorta makes sense.
The show will launch on the W Network on February 2nd at 9pm.
The companies participating in the series include Goodlife Fitness, Skyline International Development, The Toronto Zoo, Pizza Pizza, 1- 800 -GOT-JUNK?, Cineplex Entertainment, Molson Coors Canada, Second Cup and FedEx Express Canada.
I think the one I’m most excited to see is Karen Stintz, who is a Toronto city councillor and Toronto Transit Commission. The TTC always gets a ton of bad press for its employees, so it will be interesting to see how the transit system is portrayed for television.
If you’re surprised that the show was able to land such big companies for its first season, don’t be. The series is a public relations dream for any of these companies, because the entire episode is loitered with the company’s logo, it showcases its best employees and in the end, the secret boss looks like an angel.
But don’t think about that. The show is still immesley enjoyable and it will be great if the series does as well as it does in the States, where it originated.
One question: If the employees don’t know they are on Undercover Boss, what do they think they are being filmed for?