This post is presented by CBC

Life is full of little mysteries, and for Calgarians and Edmontonians, they’ve been dealing with a big one for the past week or so. That’s when the hashtag #WhyWhyC and #WhyEG started showing up on some of the cities’ busiest sidewalks.

I spotted them in quite a few places:

As to what all the hashtags mean? Well, there were lots of guesses.  I heard from at least three different media outlets that thought it was me, which I thought was pretty funny. So who was it?


Well, in a new blog post, “Why we’re focusing on #WHYWHYC” CBC Calgary’s Rob Brown finally answers last week’s biggest question.

The blog reveals that the hashtag campaign was a clever way to announced that both CBC Edmonton/Calgary news coverage were not only moving to a new time, but that the show will now focus on the ‘Why” behind the story,  “Instead of giving you what you already have, we’re now offering what’s often lacking in daily news coverage —context. Why events unfolded the way they did. Why decision makers went in a particular direction. Why Calgarians should care?” Get it?  #WhyWhyC.  Clever.

But that’s not the only change Brown announced, he also just appeared on CBC’s The Eyeopener to reveal that audiences will now be able to catch more regular news updates with  one-minute broadcasts that will air on CBC Television at the bottom of each hour from 2:59 p.m. to 9:59 p.m. on weekdays.

And don’t worry, not everything is changing as CBC Edmonton/Calgary News will continue to air weeknights at 11 p.m.. CBC Alberta News will continue to air at 11:30 p.m. on Saturdays and 11 p.m. on Sundays, hosted by Alicia Asquith.

The CBC also announced today that they’d be bumping up their digital coverage. CBC Edmonton/Calgary News will introduce new local services specifically for mobile users and will strengthen existing desktop and web services. People now expect award-winning and continuously refreshing news coverage right to our phones.

For my part, those who guessed I was involved, were sort of wrong, sort of right. I did team up with CBC to help promote the hashtags, but they had nothing to do with me or anything that I’m working on. 

So what do you think about the changes?  I’m excited to see any media outlet that’s willing to work hard to adapt to the ever changing world and how we consume our news!  Plus, maybe I’ll finally be home in time for the news.

Mike Morrison


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