Everyone knows that during awards season, studios will do whatever they can to make sure their artists get nominated and hopefully a win an award or two.  “In Consideration” campaigns are notorious for their grandeur and can usually result in at least some really solid buzz and a few surprising wins!

But sometimes, artists have to take the campaign into their own hands. Take for example, New Brunswick singer Matt Anderson (who just played two sold out shows in Banff).  It was recently announced that he picked up a total of four East Coast Music Award nominations: Blues Recording of the Year, DVD of the Year, Fan’s Choice Entertainer of the Year and Male Solo Recording of the Year.

While it is nice to be nominated, we all know that we would all want to win if were given the opportunity.  So Matt has taken matters into his own hands by launching a viral campaign to ensure that he picks up a few of the coveted trophies.

Check out his video below.  You gotta admire his creativity, right?

Mike Morrison


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