When it comes to cool businesses, it’s not very often that they open in Calgary first, but today, that’s exactly what happened when the Canon Image Square opened its doors in 8th Ave place.
In layman’s terms, Image Square is kinda like an Apple store, but instead of Mac products, the 6,600 square feet centre is filled with Canon products for every kind of photographer. From the professionals, to the Instagrammers and to the budding photogs like me,
The centre is divided by what kind of photos you like to take and what kind of camera you are considering. To help you with your choice, the space is filled with some great Calgary-themed dioramas that you can take photos of. The dioramas are made out of origami and are beautiful. When you go there, you’ll be able to take photos using all the cameras and once you do, the photos show up on an iPad and you can see if you’re happy with your shot. This allows you to learn about the each of the cameras features and how they might apply to actual photos that you might be taking in real life. Cameras are one of those things where I think they are worth the money you spend, but if the camera doesn’t properly serve your intended purpose, what was the point? I think these discovery stations will be very helpful.
There’s also a photo studio outfitted with professional Canon digital SLR cameras, Speedlight flashes, and photo production software. The studio can be rented out and comes with all the equipment. This is definitely a great thing for photographers who’d like to try to take portraits, but are wary to invest in the equipment.
I think one of my favourite things about the whole experience is that you can’t even buy a Canon at Image Square. Nope, there’s not even a cash register. The space exists solely for people to try products, which means there is zero pressure. Do you how many shoes I have in my house, simply because I felt guilty for making the shoe salesmen work so hard. My bank account is thankful that this same thing won’t happen at Image Square.
I’m excited that Image Centre is here, because I’m hopeful that more companies follow suit. Things are happening here in Calgary and I have a feeling that we’re just getting started.