On Wednesdays we wear pink…and hopefully every day until February 24th.

In support of Shaw Communications’ #PinkShirtPromise campaign, Post-it® Brand* and CrossIron Mills are embarking on an initiative to end bullying in Canada.

Today, guests will be invited to write a promise to help end bullying and post their positive message on the Post-it Pink wall in between Forever 21 and La Senza. For every promise posted on the wall from February 17th to 24th, CrossIron Mills will donate to YouthLink and the Boys and Girls Club of Airdrie and on February 24, Pink Shirt Day, CrossIron Mills will invite everyone to wear a pink shirt to support the cause.

Shoppers and mall employees will have the opportunity to purchase a pink shirt for $10 in support of the Boys & Girls Club of Airdrie.

Created by Shaw Communications, #PinkShirtPromise is an initiative for social change in support of the bullying prevention movement in Canada aligned with Pink Shirt Day. The tradition of wearing pink shirts emerged in September 2007, after a Nova Scotia high-school student was bullied for wearing a pink shirt to school. Soon after, two grade 12 students organized their schoolmates to wear pink in solidarity. Since then, Pink Shirt Day has gained momentum across Canada to help put an end to bullying. #PinkShirtPromise is proudly supported by the Shaw Kids Investment Program.
Screen Shot 2016-02-09 at 11.12.45 AM

If you can’t make it to CrossIron this week, Canadians from coast to coast to coast can also take a photo of themselves with friends making a pinky promise to help stop bullying using #PinkyPromise as the caption along with #PinkShirtPromise.

So head over to Twitter, Instagram and Facebook and start posting your #PinkShirtPromise, you never know what one single post can do!

Mike Morrison