This post is presented by Amex Canada

Did you know people have been cutting in front of you in line for 25 years? Well they have – if you don’t have an American Express Card.

The American Express (Amex) Front Of The Line program is celebrating its 25th anniversary this year. In 1989, I was just a young boy (with hair) (barely) when American Express and The Phantom of the Opera partnered together in Toronto to give Amex Cardmembers a special pre-sale to the show. Now, 25 years later, Cardmembers are getting the best of all entertainment with opportunities to buy tickets to concerts, movies, musicals and even dining and cultural events.

That’s a promotional pairing done right!

If you don’t know what the Front Of The Line program is – let me enlighten you. It is a perk that Amex Cardmembers have when they go to buy tickets to certain events, the card allows them to buy tickets days earlier than the regular ol’ concertgoer.

Amex also has another program called American Express Invites. It is a global brand that builds on American Express’ longstanding reputation of providing Cardmembers great access. Through Invites, Cardmembers can experience music, dining, culture, film, sport and fashion through a series of inspiring events and offers. Expanding to provide global access to Amex Invites tickets on Ticketmaster, so that no matter where you are in the world, you can take advantage of Presale and Reserved Tickets.
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We have all received a panicked “DO YOU HAVE AN AMEX CARD!?” text from our friends. Right? You must have at the least you have seen some poor soul on Facebook declaring to their 506 friends that they will wash anyone’s car for an entire year if they would be allowed to use their Amex card. I’m not saying I’ve done that – but I’m not saying I haven’t either.

I bet the parents of One Direction fans in Toronto were sending the texts, making the calls and posting their pleas on Facebook last year when Amex partnered with Live Nation to have the biggest pre-sale ever. And when I say ever – I actually mean ever.

Amex set a pre-sale record when they sold out 50% of the One Direction concert at Rogers Center. We all know the tweens love their boy bands – and it seems Amex Cardmember parents did not disappoint. The shame of those parents who were without an Amex card…I almost feel bad for them.

After years of the ‘Do you have an Amex card?’ question and a myriad of bad seats at concerts, I took the plunge and got an Amex card. It was one of the best decisions I have ever made. I haven’t had ‘general sale day’ anxiety or the crushing ‘sorry, there are no tickets available’ despair in five years. And bad seats? I don’t even know what those are anymore. And if I lived in Toronto and liked One Direction – well I could have gone to that concert last year too. (Please don’t tell my niece that.)

To celebrate the great idea that was born with The Phantom of the Opera and will live on past the future receding hairlines of the One Direction boys (sorry Harry, it may happen), Amex is giving away 25 pairs of tickets a day from now until September 1oth on Twitter. The tickets will cover the wide offerings that the Amex Front Of The Line program offers. Tickets to the hottest concerts, theatre, and dining experiences happening across Canada.

Entering is easy! All you have to do is tweet the answer to the daily @AMEXCanada Twitter question using #FOTL25.

Click here to check out the Amex Twitter page to enter for your chance to win!


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Mike Morrison


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