Raise your hand if you feel like you’ve recovered from Stampede?  Hopefully a lot of you have your hands up, because I’ve got a new wine to tell you about. Heck, even if you’re not recovered for Stampede, there’s never not time to talk about a new wine.

Carnivor is a new wine to the Calgary-area and after indulging in a bottle (or three), I can tell you that it’s bold and powerful Cabernet Sauvignon, that’s actually perfect for those looking for something different to bring to a summer BBQ. And I know we shouldn’t judge a book by its cover, but I’m also a big from of stylish label. For wine-novices like myself, if we can’t “judge a book by i’s cover” what are we supposed to do? For it’s first foray into Calgary, Carnivor certainly leaves an impression.

From a marketing stand point, it’s interesting that Carnivor is appealing to the modern day male who is on the hunt for “success, stature and respect.” The market has undoubtedly been flooded with “female-friendly” wines lately, so I’m happy that there are finally some wines that guys can seek out and don’t have to simply rely on beer all the time. It’s definitely a wine that sort of feels like a stylish accessory.

Speaking of stylish accessories…..


Style Media Kit

To celebrate Carnivor’s arrival, I’ve got a fantastic giveaway featuring the perfect shades and perfect wine to make an impression this summer.

•     A pair of New Wayfarer Ray Bans – man’s most universally wearable and timelessly cool accessory

•      Panama-style VINYIVA men’s hat


To enter, leave a comment telling me about your personal summer BBQ style. I think that’s a thing. Basically, I need help feeling stylish at summer BBQs and I’m looking for your tips. (If I can’t win this awesome prize, I gotta get something out of it.)


One entry per person.
Must be legal-drinking age in your province or territory
Contest closes August 1st.


Mike Morrison


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