Canada is in the gripes of the Juno effect!
Luckily for us, that doesn’t mean that tweens all over the country are Â getting knocked up by Zac Efron lookalikes and talking in annoyingly pop-cultureyÂ sentences.
No, the so-called Juno effect is the sales bump that many Juno winners experience after winning the “Canadian Grammy”. Â Not be confused with the Canadian Granny, which is completely different and far harder to win.
According to Nielsen Soundscan, many Canadian artists saw huge jumps in their sales after hanging out with me in Vancouver for Juno weekend. Â Are they related? Â Probably not.
- Divine Brown (+16%)
- Nickelback (+33%)
- Same Roberts (+88%)
- Serena “i like your shirt” Ryder (+18%)
- The Stills (+126%!!!!!!)
Digital Track SalesÂ
- City And Colour â€“ â€œSleeping Sicknessâ€ +230%Â
- Divine Brown â€“ â€œSunglassesâ€ +75%Â
- Nickelback â€“ â€œSomething In Your Mouthâ€ +99%
- Sam Roberts â€“ â€œThem Kidsâ€ +236%Â
- Serena Ryder â€“ â€œLittle Bit Of Redâ€Â Â +62%Â
- Simple PlanÂ â€œYour Love Is A Lieâ€ +59%Â
- Â The Stills â€“ â€œBeing Hereâ€ +189%Â
I’ve bolded those that make my life better. You should do the same. Â Random fact: Do you know that it is proven that you feel much better about your self after paying for Canadian music? Â You hear that masochits? Â
Oh and Dallas, I know I promised you we’d hang out, because we are besties, but I didn’t realize you were coming to Calgary so soon and now you are sold out. Â NO! I didn’t say you sold out, I said your show did. Â You’ll have to find some other audience member to sing horribly out of tune with you. Â