I talk to a lot of people about social media and “going viral”. One of the examples everyone used this year was last year’s Christmas video from WestJet. You remember, that’s the one where they surprised passengers with their most wanted Christmas wish list item! It was perfect and it blew up the internet. People loved it.
So since then everyone’s been asking, how do I do what WestJet did. Which is a great question. But I was just as interested in finding out how they would do it again. After all, that’s a lot of pressure to live up to.
Well, they just put out the video and…by george, I think they did it.
Watch it and let me know what you think!