As we get ready to wrap up 2014, one of the things that I noticed this year was the influx of pro-LGTBQ commercials. Brands are no longer afraid to put their support for equality out there for all to see.
Here are three of my favourite from this year. I can’t wait to see what 2015 brings!
The Canadian Institute of Diversity and Inclusion:
While most of the world was seemingly outraged about Russia’s stance on gay rights (but not enough to actually stop watching the Olympics), The Canadian Institute of Diversity and Inclusion, put out a hilariously controversial commercial. I say “controversial” because it was so shocking to see a company go so far with a joke, that it cause a lot of people off guard. But, at the same time, they made the same joke that many of us have been making for years. (I see way more ass-slapping when I’m watching sports than I ever at a gay club.)
Sometimes commercials are so sweet and so powerful, you have a hard remembering that they are just that: commercials. In September, Cheerios began airing this tear-jerker. It’s the story of two guys, André and Jonathan, had it all – great careers, a beautiful home, and their love for one another, all they were missing was a child. This is the story of how they met Raphaëlle. Grab some tissues, this one’s an ugly-crier.
This one a blink and you miss it kind of commercial, but that’s totally okay. I don’t think every commercial that features LGTBQ Canadians needs to be made a big deal of, I like that Bell’s commercial about watching the Olympics normalizes being gay. Because, that’s what it is, normal.