Pay-Per-Channel coming to Canada!
The Canadian TV landscape is about to get a whole lot more interesting.
A new ruling from the CRTC has made way for Pay-Per-Channel viewing, which means instead of buying TV theme packs on Shaw, Rogers or Telus like “Family” or “Movies”, you’ll be able to purchase one channel at a and have it be added to your line up. This is huge for people like myself, who want to watch Bravo or Sundance, but don’t want to pay for Showcase Diva or Silver Screen.
But the ability to buy a channel instead of a package, will come a cost, literally. According to an interview with The Globe and Mail, Bell Media president Kevin Crull said, ” (Canadians) now pay 30 cents a channel for 250 channels could drop their subscription to 30 channels – but that the cost could jump to $1.50 per channel to compensate. ”
The price may scare some people off, but to me it’s an advantage. If it’s easier to watch the shows that you want to watch, and more importantly, find them on the dial, then Canadians will be less likely to be so reliant on DVRs, which are draining networks of necessary ad dollars. If you had maybe twenty channels, instead of 250, you could practically ensure that your TV-watching experience is always a good one, instead of accidentally getting caught up in a Keeping Up With the Kardashians marathon.
What channel are you going to buy first?