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Are you (getting) over Carly Rae Jepsen?



Feb 24, 2013

The other day I got asked a question I get asked all the time, “Is Carly Rae Jepsen going to be a one hit wonder?”

My answer: Undecided.

Well, no, she’s not going to be. Especially, to the people who’ve been following her career since Canadian Idol. Even before Call Me Maybe, she had released another album that did pretty okay, by new Canadian artist standards. Anyone else remember the catchy, albeit stalker-ish “Tug of War.”

Obviously,  Call Me Maybe is her biggest hit, but what happens after your song dominates the charts for months on end?  Truthfully, I don’t love her second album “Kiss.”  I think it’s supposed to be 80s pop inspired, but seems to miss the mark. But that doesn’t seem to matter, thanks to Justin Bieber’s fans, Carly Rae Jepsen seems to have gathered an equally passionate fan base.

The week Justin Bieber tweeted his love of Call Me Maybe, Jepsen had 33k followers and at last check, she has 5.2 million followers.  (Yes, I kept track.)  Add to that the five million fans on Facebook and one million followers on Instagram, she has huge numbers supporting her, even if  the sales of “Kiss” don’t reflect that. That album has sold 225k in the US.

There are things working to her advantage, the media is very kind to Jepsen, hardly ever writing a bad word about her and people don’t seem to be sick of Call Me Maybe yet.  I mean,  you don’t hear the song as much as you used to, but rarely do I hear people getting upset about it, you know?

So for now, Carly Rae is putting out singles from Kiss, hoping that one of them sticks. “This Kiss” peaked at #86 on the Billboard chart and now the latest, “Tonight, I’m getting over you” has a new video, hoping to up push sales up the chart. The video was only released a few days ago and already has 1.2 million views.

It would seem to me that Carly Rae Jepsen will avoid the fate of one hit wonders, although I don’t know if she’ll have a hit like “Call Me Maybe” again. She’s a modern day artist, where labels will look at likes, clicks and views. Hopefully all of that will turn into digital sales and sold out concerts.

So, what do you think?  Are you a Jepsen fan for life, or have you already gotten over her?


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