Great…it’s another flash mob! December 15th, 2010
Earlier this afternoon, I walked though The Core (a mall in downtown Calgary) and saw a bunch of people standing around waiting for something. I was with a friend who asked, ‘Why are all these people standing around?’ I told her that there was going to be a flashmob in a few minutes and kept walking. She was confused, ‘Aren’t flashmobs supposed to be surprises?’ My response: “Exactly.”
While I admire the hard work that probably goes into organizing a Flashmob, I’m wondering if the annoying new trend can PLEASE go away…at least for a little bit? If people are standing around with cameras, while warming up their dance moves, while dozens of people are just standing around, doesn’t that defeat the purpose of a FLASH-mob. When there are flash-floods, it’s not like the water makes a general announcement, ‘Hey citizens of low lying areas, I’m about to wash away your houses and probably kill a bunch of you, just thought you should know.’ I mean really at some point, these dance numbers are just that, dance numbers. And that’s not a bad thing. I’m totally cool with people dancing in public, all the power to you. Thanks to over saturation, unless it is pulled off to perfection, any flashmob now seems like it was organized by our parents for our twelve birthday.
In the past few months, Calgary has been subjected to flashmob, after flashmob, after flashmob (okay, the last one is pretty cool) and no one seems to be noticing that they simply don’t hold the impact they did last year. We’re a fast moving society, can’t those in the PR biz find new ways to engage us?
We’re a creative city, instead of just copying everyone else, why don’t we start dancing to our own drummer?
But maybe I’m wrong, have your say:

I totally agree, not a flash mob – just a dance routine.
I still like flash mobs – when they are done right. And it doesn’t really seem to happen anymore. I guess you are right – the novelty has worn off.
agreed. the flashmobs have to be more organic and less promotional (as in, ditch the matching t-shirts). though this link here http://vimeo.com/17483782 is a video of the same Pulse Studios routine done at the Zoo, it’s much more natural/flash like than the TD one.
best part is these guys sent out a press release announcing their flash mob 2 days ago.
shark jumped.
fridge nuked.
next?
there is going to be another Flash at Chinook Centre… 12:30pm, this Saturday
[...] For those wondering, that is how you do a flash mob. Sigh.) Comments (0)Labels: ash koleyPost Category: Music Posted: at 10:55 [...]
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